As companies battle it out for more customers and greater market share, the outdoor advertising industry is all proving to be quite lucrative. In fact, the sector is poised to hit the $1billion mark in 2018.
The growing demand for billboards and street banners should give you the incentive to refine your business approach. Other than getting the right equipment, such as the eco-solvent wide format printer, you need to take some other proactive steps.
Have a quick turnaround
An outdoor advertisement is a time-sensitive affair with most orders coming in with only hours to spare. If you can promise your clientele a quick turnaround and live up to their expectation, you can earn their trust and loyalty. With the right printing equipment, you can achieve this feat with great ease.
One way to do this is to get a large format printer capable of handling pre-hemmed and pre-grommeted banner media. It means that you can roll the banners off the press and haul them off to the client right away. You also get to escape the mind-numbing task of having to hem and grommet tens of banners at a go.
Toot your eco-friendly processes
Going green is all the rage now and companies are increasingly gravitating towards a process that enables them to reduce their carbon footprint. If you have already jumped on this bandwagon, it’s time to let the world know. Environmentally conscious companies are keen to use products that won’t harm the environment and increase the greenhouse gas emission.
It’s your duty to connect with such business to help them achieve their goals and of course, grow your sales. Other than keeping the environment safe, eco-solvent inks are durable and produce high precision banners for the outdoor space. In one masterstroke, you can help your client go green while supplying them with superior quality banners.
While lucrative, the wide format printing sector is chock-full of competition. To emerge victorious in the race for market share, you need to differentiate your services.