At a time of an oversaturated marketplace and start-ups are sprouting all over the place, how do you stay ahead of the competition? Here are some tips:
Strong Online Presence
In this digital age, your online presence is as valuable, if not more valuable, than the square footage of your office. That’s why keeping a strong social media presence and building your own website is of utmost importance. The good thing is even if you’re not tech-savvy, you can always hire web development service experts to do the grunt work for you to this end.
Splendid Customer Service
Even when you’re going against bigger business, excellent customer service could often be the clincher for most people. Use your company size to your advantage. You’re well equipped to cultivate a more personal and deep relationship with your customers. And believe it or not, customers place a high premium on the relationship more than the price of the product or service.
Being small doesn’t always have to be such a bad thing. Being small means you’re agile enough to roll out changes and innovate faster. It also means you can easily correct missteps as you innovate. And at a time when innovation is a driving force in the business sector, place this to your advantage.
If you have a message, service, product, or marketing that’s pretty much like everyone else in the market, you’re doomed. You’ll always be fighting over scraps. To compete with the top dogs for the prime meat, you need to have a unique selling proposition or USP. An excellent USP should be clear, memorable, and one that resonates with the right audience. All things being equal, customers will most likely go for brands that they can identify with.
The game of business is one where you’ll always have to face competition. But where ordinary people will see this challenge as roadblocks, the savviest business owners will view this as an opportunity. Which will you be?